Busting myths about ageing

A social and economic movement to improve the lives of older people is gaining momentum, says Global Centre for Modern Ageing Chief executive Julianne Parkinson.

A journey has begun to reverse the view that becoming older is an economic and social burden. Instead, growing older should be valued differently - as an age of opportunity. From the moment we’re born we are ageing. We are pleased to be at the cutting edge of a movement creating a new narrative about ageing.