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Veera Mustonen
Executive Director, LifeLab 

Prior to joining the GCMA as the Executive Director - LifeLab, Veera was head of Smart Kalasatama, a large scale smart city district program in Helsinki, Finland.

Through the living lab work she was leading, more than 1,000 residents participated in 2016 – 2017 in many smart product and service development pilots with companies in the district. Veera was also appointed Deputy CEO of her company, Forum Virium Helsinki, city owned innovation agency for digital services. 

Veera has also held positions the ICT industry and academy, focusing on user experience in complex systems.  For a decade she worked in Nokia, leading user experience work, smartphones portfolio planning and mobility development. She has also held positions as eLearning Manager (Sanoma), as Consumer Researcher (National Consumer Research Centre) and as Usability Consultant.  

Veera is trained as a cognitive scientist and is currently a Ph.D candidate at Aalto University, Helsinki.

  • Current Doctoral Candidate in industrial management, Aalto University
    M.Sc (FM), University of Helsinki, major: Cognitive science

  • Graduate studies and research (cognitive science), University of Helsink

  • Graduate studies and research (cognitive science), École Polytechnique, CREA, Paris, France

  • International Baccalaureate, United World College of the American West, New Mexico, US