The Global Centre for Modern Ageing®

An ageing and longevity assessment framework

Mavy

An ageing and longevity assessment framework

Mavy is a framework that helps organisations evaluate how products, services and technologies are designed to work for ageing and longevity in the real world.

Developed by The Global Centre for Modern Ageing®, Mavy provides a structured, consistent way to assess relevance and suitability of products without testing, certifying or endorsing solutions.

A clearer way to evaluate ageing innovation

As ageing innovation and AgeTech continue to grow, organisations face increasing complexity when assessing what will work, and for whom.

Mavy addresses this challenge by offering an ageing assessment framework grounded in evidence, lived experience and sector insight. It helps organisations move beyond assumptions and apply a more informed, considered lens to decision-making.

Mavy provides a common framework for evaluating a product’s alignment with ageing and longevity needs.

It supports organisations to:

  • Apply consistent criteria when assessing ageing innovation

  • Identify strengths, gaps and areas for improvement

  • Compare ideas, concepts or solutions using a shared language

Mavy does not test products, run trials, certify outcomes or provide endorsements. Its role is to support clearer thinking, not drive delivery.

Built as a flexible ageing innovation framework, Mavy is designed to evolve alongside the sector it supports.

As understanding of ageing and longevity deepens, Mavy will adapt to reflect new insights, priorities and realities, while remaining grounded in evidence-led thinking.

What Mavy does

Who Mavy is for

  • Industry and innovators

    Mavy helps organisations working in ageing innovation and AgeTech evaluate concepts and offerings based on evidence.

  • Researchers and institutions

    The framework supports more consistent consideration of real-world ageing contexts when shaping or presenting research outcomes.

  • Policy and sector leaders

    Mavy offers a structured approach to assessing alignment with ageing and longevity priorities across programs, initiatives and proposals.

Learn more about Mavy