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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Eighty Eight O’Connell “Connected Living” - Make it stand out</image:title>
      <image:caption>Attendees of the Strathalbyn Community forum on 27 March 2019</image:caption>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Empowering Older Australians with Better Product Usability Report (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Empowering Older Australians with Better Product Usability Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gcma.net.au/what-were-doing/victorian-healthcare-week-preview</loc>
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    <lastmod>2023-10-12</lastmod>
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    <loc>https://www.gcma.net.au/what-were-doing/new-idea-photo-competition</loc>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Show us what ‘Ageing Well’ looks like to you - and win! - How to Enter:</image:title>
      <image:caption>Strike a Pose! Capture a moment that reflects your zest for life. It could be dancing, learning a new skill, travelling, or simply laughing with loved ones. Share your story Along with your photo, tell us in 25 words or less how you’re embracing life, without letting age hold you back. Submit and win! Visit the competition webpage to fill out the form, upload your picture and submit the entry. Terms and conditions apply. Competition ends 11:59pm AEST/AEDST on 30 Oct. 2023.</image:caption>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/gcma-celebrates-5th-birthday</loc>
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    <lastmod>2023-10-09</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/how-employers-can-benefit-from-unretirement</loc>
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    <lastmod>2023-10-09</lastmod>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Interview in HR Leader: ‘Unretirement’: What is it, and how can employers benefit from it? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gcma.net.au/what-were-doing/gcma-response-to-commonwealth-government-intergenerational-report</loc>
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    <lastmod>2023-10-05</lastmod>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - GCMA’s response to the Commonwealth Government Intergenerational Report (August 2023) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gcma.net.au/what-were-doing/gcma-visits-hong-kong</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - GCMA visits Hong Kong - Make it stand out</image:title>
      <image:caption>GCMA CEO Julianne Parkinson tours Project Futurus with (L-R) Elaine Leung, Peter Kwok and Dorothy Wong from The Hong Kong Council of Social Service, alongside Stephanie Law (Culture Homes), Queenie Man (Project Futurus) and Kenneth Chan (Culture Homes)</image:caption>
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    <loc>https://www.gcma.net.au/what-were-doing/gcma-virtual-masterclass-designing-for-all-ages</loc>
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    <loc>https://www.gcma.net.au/what-were-doing/celebrating-excellence-bekind-solutions-and-salvation-army-peacehaven</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Celebrating Excellence: Ageing Asia World Ageing Festival 2023 Eldercare Awards &amp;amp; Start Up Winners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Celebrating Excellence: Ageing Asia World Ageing Festival 2023 Eldercare Awards &amp;amp; Start Up Winners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/new-frontier-roadmap-for-hong-kong</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - New Frontier Roadmap for Hong Kong: The role Gerontechnology can play - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/julianne-parkinson-connect-february-2023-c23gf</loc>
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    <lastmod>2023-09-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/307194e9-9606-4774-ab7e-52f0c816e2b4/julianneP-headshots-140420215133+1.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Julianne Parkinson: Connect September 2023 - Despite our myriad cultural and societal differences, each of us longs to maintain our wellbeing, health, and quality of life. Regardless of our spoken language, geographic location, or lifestyle, we are united in our shared aspiration to live comfortable, connected and fulfilling lives. That’s why, as experts in the Longevity Economy, the Global Centre for Modern Ageing® applies a holistic lens to the ageing phenomenon. We are committed to improving the lives of older people wherever they live.</image:title>
      <image:caption>Within less than 30 years, it’s projected that 1 in 4 people in the Asia Pacific region (or 1.3B adults) will be aged 60 plus. Five of the world’s oldest countries will be located at Australia’s doorstep, with adults 65 years and over accounting for more than one third of the population in China &amp; Taiwan, Korea, Japan and Singapore.</image:caption>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-september-2023</loc>
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    <lastmod>2023-09-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/15502d63-69b9-4898-b948-32e41365da74/GCMA-Connect-Newsletter-September-2023-Cover-A-New-Age-for-APAC.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our September 2023 Newsletter</image:title>
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    <lastmod>2023-10-05</lastmod>
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    <loc>https://www.gcma.net.au/what-were-doing/breaking-the-stigma-hr-leader</loc>
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    <lastmod>2023-07-27</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/modern-ageing-a-booming-business</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/julianne-parkinson-for-dynamic-business-unlocking-opportunities-in-the-longevity-economy</loc>
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    <lastmod>2023-07-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/dfe12f0f-5947-4319-ad22-fc22f77d0ad4/Unlocking-opportunities-in-the-longevity-economy.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Julianne Parkinson for Dynamic Business: Unlocking opportunities in the longevity economy. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/gcma-advocates-for-housing-policy-transformation</loc>
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    <lastmod>2023-07-06</lastmod>
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    <loc>https://www.gcma.net.au/what-were-doing/julianne-parkinson-awarded-global-ageing-influencer-award-2023</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/d287fc27-0065-4838-b167-a59295fbb84e/Julianne+receiving+WAF+Award.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - CEO Julianne Parkinson honoured with Ageing Asia Global Influencer Award 2023 - Make it stand out</image:title>
      <image:caption>Global Centre for Modern Ageing CEO Julianne Parkinson is presented with the Global Ageing Influencer Award 2023 by Dr the Honourable Lam Ching-choi at the 2023 Ageing Asia Innovation Forum.</image:caption>
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    <loc>https://www.gcma.net.au/what-were-doing/lessons-in-modern-ageing</loc>
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    <lastmod>2023-07-06</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/university-of-melbourne-seeking-research-participants-over-65</loc>
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    <lastmod>2023-07-11</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/what-were-doing/stepup-to-reimagine-the-future-of-ageing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/e5a1d255-d8aa-4d22-aea1-7c63a9078353/StepUp-to-reimagine-future-of-ageing.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ‘StepUp’ to reimagine the future of ageing in Australia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-february-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/d8b33ab4-6f22-48a0-9096-e9bd69668c3d/GCMA-Connect-Newsletter-February-2023-Experience-Required.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our February 2023 Newsletter</image:title>
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  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/best-practice-for-living-labs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/7b790940-8ff4-473a-9b2f-59e93d0b7ea3/Food+Preparation+Workshop-21.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Innovative Ageing: The value of Living Labs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/resolutions-for-ageing-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/33391583-0203-493b-814b-4a7fb21a0820/Blue-Zones-Longevity-Okinawa-Japan.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Resolutions for Ageing Well - Make it stand out</image:title>
      <image:caption>The ‘Blue Zones’ are located in Okinawa, Japan (pictured); Sardinia, Italy; Nicoya, Costa Rica; Ikaria, Greece and Loma Linda, California.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/expert-perspective-associate-professor-katrina-radford-on-workforce-engagement-and-transitions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/older-and-younger-workers-want-different-things-or-do-they</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/5d7deea0-9f70-4e73-b5a0-b34e54ffe0c5/Older-Younger-Workers.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - GCMA Mythbusting: Older and younger workers want different things… Or do they? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/top-tips-for-older-job-seekers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/8432f9b5-525d-4e34-83ae-ab5c351a5169/Mature-Woman-Working-Call-Centre.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Top Tips for Mature Job Seekers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/embracing-age-inclusivity-creating-harmonious-productive-intergenerational-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/230de391-9fc6-47b1-ae1c-faceeffb26a5/Harmonious-Intergenerational-Teams.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Embracing Age-Inclusivity: Creating Harmonious, Productive Intergenerational Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/julianne-parkinson-connect-february-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/307194e9-9606-4774-ab7e-52f0c816e2b4/julianneP-headshots-140420215133+1.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Julianne Parkinson: Connect February 2023 - The impact of Australia’s sustained workforce crisis can be felt in every corner of our nation, from classrooms and construction sites to farms, factories, and hospitals. Amidst ballooning demand for housing, healthcare services, digital services, educational services, food and natural resources, there’s too much work to be done, and too few minds to share the load.</image:title>
      <image:caption>An October 2022 report by the National Skills Commission found that the number of occupations struggling to fill positions leapt from 153 to 286 over 2022 – meaning nearly one-third of all Australian sectors are facing critical shortfalls. Stringent restrictions enacted throughout the COVID-19 pandemic have seen substantially fewer skilled migrants relocating to Australian shores.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/seasons-greetings-from-our-gcma-team-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/a4b3ae7e-e500-4833-9f84-734d32b4b598/Season%27s+Greetings+from+the+GCMA+2022.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Season’s Greetings from our GCMA Team - As our dedicated Global Centre for Modern Ageing® team break for the festive season, we reflect on the importance of older adults in inclusive communities.</image:title>
      <image:caption>Throughout the year, our team has been privileged to engage with thousands of older Australians, including Aboriginal and Torres Strait Islander peoples, CALD Elders, migrants, and community leaders, discussing their expectations, aspirations, and unmet needs. At every turn, we have been moved by their example, awed by their resilience, and galvanised to pursue our vision of a brighter, more inclusive future for older people, across every domain, from the workplace to the wider community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-august-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/fa6dacdd-bfb2-4465-944e-e56f4327b4a1/GCMA-Connect-Newsletter-August-2022-Integration-and-Inclusion.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our August 2022 Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-october-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1ab4bc5e-4595-4018-9cb0-4458facc2f00/GCMA-Connect-Newsletter-October-2021-Global-Partnerships.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our October 2021 Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-december-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/e021efdd-7d2a-4a27-9a65-175292e2f887/GCMA-Connect-Newsletter-December-2021-Co-Design-in-Focus.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our December 2021 Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/google-chrome-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/9300a3fa-d63d-43e0-bf32-01c2fb143bd2/Google-Chrome-Digital-Health-Thumbnail.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Google Chrome Enterprise: Digital Health in the Home - Make it stand out</image:title>
      <image:caption>Attendees of the Strathalbyn Community forum on 27 March 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/homestart-finance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/cce20b6c-644f-4be3-b562-e11f9a5b4cee/HomeStart-Finance-Case-Study-Thumb.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - HomeStart Finance: Enabling housing transitions for more people, in more ways, as we age - Make it stand out</image:title>
      <image:caption>Attendees of the Strathalbyn Community forum on 27 March 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/connect-newsletter-july-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/f1497e70-d887-490c-9f23-52887034c39a/GCMA-Connect-Newsletter-July-2021-Cover.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Read our July 2021 Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/aurrigo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/d1e7e076-c6ed-47a5-9004-334795f62da5/Aurrigo-Autonomous-Vehicle-Trial-1.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Aurrigo: ‘Elliot’ autonomous vehicle trial - Make it stand out</image:title>
      <image:caption>Attendees of the Strathalbyn Community forum on 27 March 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/c45a9b08-5071-4e58-84d2-7bbdd49fb173/Aurrigo-Autonomous-Vehicle-in-Lendlease-Village.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Aurrigo: ‘Elliot’ autonomous vehicle trial - Make it stand out</image:title>
      <image:caption>(L to R) Georgina Downer - Liberal candidate for Mayo, Hon Stephen Wade MLC - Minister for Health and Wellbeing, Josh Teague - Member for Heysen, Veera Mustonen - GCMA Executive Director LifeLab and Julianne Parkinson - GCMA Chief Executive Officer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/prohab-keys-to-ageing-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/ce2a84ab-bea3-4b46-b1f8-e4ea5a8aa868/IND+Global+Centre2+May+2019.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Prohab: Keys to Ageing Well - Make it stand out</image:title>
      <image:caption>Prohab chief executive Lyndon Huf with co-designer Vicki Jarnis and Alex Vanderzon. Image courtesy of The Advertiser Independent Lifestyle magazine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/63e97568-7173-469f-8ddf-a70ec2e2d396/Prohab-Co-Designer-Vicki-Testing-Device.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Prohab: Keys to Ageing Well - Make it stand out</image:title>
      <image:caption>Co-designer Vicki Jarnis testing the products with Prohab’s Alex Vanderzon.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/potatoes-sa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/9c29d230-6c20-478a-a24b-33305be8d83c/Potatoes-SA-Redefining-Nutrition-Thumbnail.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Potatoes SA: Redefining nutrition for healthy ageing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/02f6e167-295e-4c1b-af5e-ccbc41e21e95/Potatoes-SA-Co-Design-Trial.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Potatoes SA: Redefining nutrition for healthy ageing - Make it stand out</image:title>
      <image:caption>Potatoes SA co-design trial in the Global Centre for Modern Ageing LifeLab® at Tonsley.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/lack-of-preparation-could-crush-older-australians-dreams-of-remaining-at-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/fc21c263-9e6b-4c4c-b18d-d688a346a473/House-Home-Haven-AITRP.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Lack of preparation could crush older Australians’ dreams of remaining at home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/471d321d-02e0-43bb-87e2-703422225ea6/7-Needs-of-The-Right-Place.png</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Lack of preparation could crush older Australians’ dreams of remaining at home</image:title>
      <image:caption>Ms Parkinson said the House-Home-Haven framework could serve as a guide for individuals and families and could also assist industry to take a more client-centric approach when developing commercially viable homes, retirement villages and aged care facilities that enable quality living and improve world standards. She said as aged care providers addressed the need for sectoral reform in the wake of the Royal Commission into Aged Care Quality and Safety, the Ageing in the Right Place research and the House-Home-Haven framework would provide a helpful insight. Ageing in the Right Place is a key area of focus for the GCMA and the organisation will further explore the topic through workshops with industry and citizens. Download a copy of the Ageing in the Right Place report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/zestfest-2019-discovering-the-future-of-life-at-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555389668-HAR5L9QL9DSQ8O6PXZHF/ZestFest2019_GCMA_1.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555392266-HAEK9P64C1IAP4B58XC8/ZestFest2019_GCMA_2.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555399361-UYG70BFIWPY237USN5SH/ZestFest2019_GCMA_3.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555411506-MPPJG8U8NG69YNXU10VU/ZestFest2019_GCMA_5.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555401743-J9L35TJKVJ00KNNKTZ07/ZestFest2019_GCMA_4.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555589337-535O1K2XFB6OATKWKSKB/ZestFest2019_GCMA_6.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555588886-SN55QC62VL71UHMWQGEZ/ZestFest2019_GCMA_7.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689555712867-618UCA592NRWHM2D3ACI/ZestFest2019_GCMA_8.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - ZestFest 2019: Discovering the Future of Life at Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/sa-health-strathalbyn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/56c8cb46-345d-46db-892f-f261f3cf4cec/Strathalbyn-Community-Forum-270319.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - SA Health: Co-designing Strathalbyn Aged Care - Make it stand out</image:title>
      <image:caption>Attendees of the Strathalbyn Community forum on 27 March 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/f50fd45a-e341-4683-9a33-8aef09423edf/Strathalbyn-Aged-Care-Facility-Stakeholder-Group.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - SA Health: Co-designing Strathalbyn Aged Care - Make it stand out</image:title>
      <image:caption>(L to R) Georgina Downer - Liberal candidate for Mayo, Hon Stephen Wade MLC - Minister for Health and Wellbeing, Josh Teague - Member for Heysen, Veera Mustonen - GCMA Executive Director LifeLab and Julianne Parkinson - GCMA Chief Executive Officer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/unchartered-leadership-workshop-second-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571780616-YK8DV65QQ515UJQRP8XZ/Mike+Rungie+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571779067-V09DR703FWQHGDRG3NYP/Dr+Rungie+and+the+Honourable+Datuk+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571778347-LON4OJVFWNGVNZ7ZSE4X/Group+2+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571779390-QT6YTM8HZ6Z9SZO0ZCI6/Group+3+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571780103-CJQ5LPIJ1BJG5GG6AA1T/Group+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571781377-JQ18F3EUWXB6TEPLV6CH/Susan+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571781827-0UKGVZM3WI8Q5YO54A5D/Unchartered+Leadership+Facilitators++2+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571782672-DKT9I5K53EFQAOQC4SHJ/Unchartered+Leadership+Facilitators+3+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/1689571782876-HM989ZEPC4JCWAU369WG/Unchartered+Leadership+Facilitators+WEB.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Unchartered Leadership Workshop: Second Life</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/focus-on-future-smart-homes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/7593d835-4f45-4cff-adf6-ea2c46632998/Focus-on-Future-Smart-Homes-Group.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes - Make it stand out</image:title>
      <image:caption>Smart Home workshop participants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/cc955d16-f5a5-4d90-8ba3-5eccb05be6bb/Focus-on-Future-Smart-Homes-John-Anup.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes</image:title>
      <image:caption>Anup Raghavan (pictured right), digital solutions specialist for technology company B.One Hub, said consumers in future will want their homes to be smart. This “need to know” will be particularly important for older people wanting to retain independence and who may be vulnerable to the rising cost-of-living. “Everything costs money and uncertainty about things like security cause stress. A smart home helps solve these issues.” Smart homes can control who is at home, how appliances and services are working and whether energy and waste systems are efficient.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/49221676-c965-4a58-bd4e-73105fa9dc17/Focus-on-Future-Smart-Homes-Veera-Mustonen.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes</image:title>
      <image:caption>The Executive Director of LifeLab®, Veera Mustonen (pictured), said the workshop employed co-design principles to put companies and consumers onto a shared pathway. “In co-design, we believe everyone has something to bring to the table,” she said. Older people who participated in the workshop said they found the discussions lively and meaningful. “I am sure the outcomes will have future positive benefits for our community,” participant Geoff said.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/7649447e-55c1-4c3b-8561-80aa7236ac47/Focus-on-Future-Smart-Homes-Yvonne-and-Julie.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes - Make it stand out</image:title>
      <image:caption>Yvonne and Julie at the Smart Home workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/40f1958e-0597-46e1-b3c4-89137283191c/Focus-on-Future-Smart-Homes-Jennifer-Taylor.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes - Make it stand out</image:title>
      <image:caption>Researcher Jennifer Taylor in the LifeLab.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/837cda41-9f85-4a16-99ea-3a986b73f625/Focus-on-Future-Smart-Homes-Nick-Morfidis.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Focus on Future Smart Homes - Make it stand out</image:title>
      <image:caption>iCCnet CHSA’s Nick Morfidis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/aged-care-guide-sector-celebrates-opening-of-global-centre-for-modern-ageing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/385c427a-fe38-4e78-8051-188ae733ca88/Steven-Marshall-Anne-Skipper-GCMA-Launch.jpg</image:loc>
      <image:title>GCMA News | Ageing, Longevity &amp; Innovation Insights - Aged Care Guide: Sector celebrates opening of Global Centre for Modern Ageing® - Make it stand out</image:title>
      <image:caption>South Australian Premier Steven Marshall and Anne Skipper, deputy chair of the Global Centre for Modern Ageing®</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/what-were-doing/lifelab-at-tonsley-a-top-technology-testbed-for-senior-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
  </url>
  <url>
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    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/older-australians-see-a-silver-lining-to-pandemic-despite-the-significant-challenges</loc>
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    <lastmod>2023-07-18</lastmod>
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    <loc>https://www.gcma.net.au/media-centre/how-are-you-coping-online-covid-19-survey-to-track-our-well-being-during-pandemic</loc>
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    <lastmod>2023-07-18</lastmod>
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    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/new-research-reveals-opportunities-for-industry-to-provide-improved-services</loc>
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    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/global-centre-for-modern-ageing-responds-to-treasurers-speech-on-ageing</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/south-australians-set-to-design-the-future-of-life-at-home</loc>
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    <lastmod>2023-07-18</lastmod>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/community-driving-open-space-aged-care-build</loc>
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    <lastmod>2023-07-18</lastmod>
  </url>
  <url>
    <loc>https://www.gcma.net.au/media-centre/australias-global-centre-for-modern-ageing-joins-the-european-network-of-living-labs</loc>
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    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/36bac45e-53eb-4924-9f5a-52a85a9117ae/LifeLab-External-Image-Simon-Cecere-Photography.png</image:loc>
      <image:title>Media Centre - Media Release: Australia’s Global Centre for Modern Ageing® joins the European Network of Living Labs (ENoLL) - Make it stand out</image:title>
      <image:caption>Global Centre for Modern Ageing LifeLab® image courtesy of Simon Cecere Photography.</image:caption>
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    <image:image>
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      <image:title>Media Centre - Media Release: Australia’s Global Centre for Modern Ageing® joins the European Network of Living Labs (ENoLL) - Media Enquiries</image:title>
      <image:caption>GCMA: Stephanie Johnson, stephanie.johnson@gcma.net.au or 0411 379 568 ENoLL: Spela Zalokar, spela.zalokar@enoll.org (t)+32 2 614 85 46</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gcma.net.au/media-centre/design-of-strathalbyn-aged-care-precinct-to-help-residents-live-their-best-lives</loc>
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    <lastmod>2023-07-18</lastmod>
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      <image:title>Media Centre - Media Release: Design of Strathalbyn aged care precinct to help residents live their best lives - Make it stand out</image:title>
      <image:caption>(L to R) Gwenda Knights - Strathalbyn community member, Maria Hoorenman - Strathalbyn District Health Service, Josh Teague - Member for Heysen, Andrew White - GCMA Chief Operating Officer, Kerry Jones - TACSI Principal : Ageing, Disability and Partnerships and the Honourable Stephen Wade MLC - Minister for Health and Wellbeing.</image:caption>
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  </url>
  <url>
    <loc>https://www.gcma.net.au/media-centre/driverless-mobility-service-in-a-retirement-lifestyle-village-launches-at-elliot-gardens-in-regional-sa</loc>
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      <image:title>Media Centre - Media Release: Driverless mobility service in a retirement lifestyle village launches at Elliot Gardens in regional SA - Make it stand out</image:title>
      <image:caption>Pod Elliot taking residents on a tour of Elliot Gardens.</image:caption>
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    <image:image>
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      <image:title>Media Centre - Media Release: Driverless mobility service in a retirement lifestyle village launches at Elliot Gardens in regional SA - Make it stand out</image:title>
      <image:caption>(L to R) Vicki Neilson (Village Manager, Elliot Gardens), Julianne Parkinson (CEO, GCMA), Roger van der Lee (Director Autonomous Programs APAC, Aurrigo), Member for Finniss David Basham, Veera Mustonen (Executive Director LifeLab, GCMA) and Joanne Murray (Manager, Strategic Projects at Department of Planning, Transport and Infrastructure).</image:caption>
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      <image:title>Media Centre - Media Release: Driverless mobility service in a retirement lifestyle village launches at Elliot Gardens in regional SA</image:title>
    </image:image>
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      <image:title>Media Centre - Media Release: Driverless mobility service in a retirement lifestyle village launches at Elliot Gardens in regional SA</image:title>
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      <image:title>Media Centre - Media Release: Driverless mobility service in a retirement lifestyle village launches at Elliot Gardens in regional SA</image:title>
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  </url>
  <url>
    <loc>https://www.gcma.net.au/media-centre/a-new-era-for-aged-care-to-begin-in-strathalbyn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647406ac0e7f3d59c3c47fe3/f50fd45a-e341-4683-9a33-8aef09423edf/Strathalbyn-Aged-Care-Facility-Stakeholder-Group.jpg</image:loc>
      <image:title>Media Centre - Media Release: A new era for aged care to begin in Strathalbyn - Make it stand out</image:title>
      <image:caption>(L to R) Georgina Downer - Liberal candidate for Mayo, Hon Stephen Wade MLC - Minister for Health and Wellbeing, Josh Teague - Member for Heysen, Veera Mustonen - GCMA Executive Director LifeLab and Julianne Parkinson - GCMA Chief Executive Officer</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gcma.net.au/media-centre/world-health-and-ageing-expert-dr-john-beard-joins-gcma-board</loc>
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    <lastmod>2023-07-18</lastmod>
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      <image:title>Media Centre - Media Release: Global ageing expert Dr John Beard joins GCMA Board</image:title>
      <image:caption>“Throughout his career, and most recently as the Director of the World Health Organisation’s (WHO) Department of Ageing and Life Course, Dr Beard has gained unique insight into the challenges and opportunities this growing market presents for the world, and we are privileged to have him as part of the GCMA team,” said Raymond Spencer. On his appointment to the GCMA Board, Dr Beard expressed his passion for reframing the way people think about ageing and older people. “With ageing populations set to soar, increasing awareness of ageing, building a sound evidence base on ageing-related issues and developing the right policies and tools that can help address the influence of ageing on global, regional and national health is imperative,” said Dr Beard.</image:caption>
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  </url>
  <url>
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    <lastmod>2023-07-18</lastmod>
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    <lastmod>2025-06-12</lastmod>
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