What We’re Doing

Learn how the Global Centre for Modern Ageing® applies innovative design thinking to the opportunities of ageing and longevity through our client case studies, research publications and day-to-day work.

We are privileged to work alongside industry leaders on innovative ageing-focused research projects, and respect the ‘Commercial in Confidence’ nature of these engagements.

Each of our case studies has been shared with our clients’ express consent.

 

Search for Global Centre for Modern Ageing® news, case studies or research publications:

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AgeTech, un-retirement and a fifth birthday: GCMA’s CEO reflects on what ageing well means

To celebrate five productive years of the Global Centre for Modern Ageing®, CEO Julianne Parkinson shares her reflections with Inside Ageing, on the organisation’s most exciting, impactful ageing-focused projects to date. She also discusses what it means to age well in the context of shifting demographics, changing societal values, attitudes and expectations.

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Interview in HR Leader: ‘Unretirement’: What is it, and how can employers benefit from it?

The so-called Unretirement phenomenon can help to bridge skills gaps, and strengthen teams. And, according to GCMA CEO Julianne Parkinson, all that’s required of organisations seeking to take advantage is a little open-mindedness. Read Julianne’s interview with HR Leader, describing how older workers are redefining conventional notions of retirement, and re-entering the workforce in record numbers.

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Feature in Women’s Agenda: With so many of us choosing to “unretire” there’s a huge opportunity for Australian business

The trend of ‘unretirement’ is just beginning to transform the Australian workforce. In this article for Women’s Agenda, Global Centre for Modern Ageing® CEO Julianne Parkinson breaks down what’s driving this phenomenon, and explains how businesses can harness the immense value, experience and adaptability of older workers.

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Julianne Parkinson for Dynamic Business: Unlocking opportunities in the longevity economy.

Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

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Read our February 2023 Newsletter

The February 2023 edition of Connect explores the emergence of the ‘Five Generation Workforce’, sharing valuable advice for leaders seeking to cultivate harmonious, high performing intergenerational teams, where employees of all ages are supported to thrive. Learn about how the GCMA’s globally accredited LifeLab® and Living Laboratories more broadly create value and spur innovation.

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Top Tips for Mature Job Seekers

Many older adults feel shut out or overlooked when applying for jobs. Yet, there’s little evidence to support the damaging stereotype that older people are poor performers when measured against their younger colleagues. Use these pointers to fine-tune your resume and apply with confidence, embracing your unique, competitive advantage over younger workers.

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Julianne Parkinson: Connect February 2023

At the Global Centre for Modern Ageing®, we firmly believe that retaining older Australians in meaningful employment, and encouraging retirees to re-join the workforce with the appropriate levels of support is critical to maintaining our nation’s prosperity and economic productivity, reducing welfare expenditure and increasing self-reliance in retirement.

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