Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

Ageing well is a shared aspiration of many, and can inspire resolutions for healthier, happier, and more active living in 2023 and beyond. Read our eight resolutions for longevity, inspired by the Blue Zones -five regions around the world where older adults live the longest, and healthiest lives.

The Global Centre for Modern Ageing® partnered with Google Chrome Enterprise to understand older Australians’ attitudes and concerns when implementing and integrating smart health technologies into their homes, exploring the challenges and opportunities facing the Australian healthcare industry.

The Global Centre for Modern Ageing® led a project to better understand the potential for Prohab’s exercise and strength-testing device to appeal to older people. In our LifeLab®, GCMA researchers thoughtfully engaged older co-designers to explore their experiences of the device as customers.

The Global Centre for Modern Ageing® partnered with Potatoes SA, the University of Adelaide, and several food companies to develop new nutrient-enriched, lifestyle-driven potato puree-based foods to support healthy and active ageing.

The Global Centre for Modern Ageing® partnered with The Australian Centre for Social Innovation (TACSI), engaged by SA Health, to work alongside the Strathalbyn community and clinicians on redesigning the region’s aged care services, to ensure they met the needs of the community.