We’ve identified that there’s a significant gap between industry’s belief that products are user-friendly for older consumers and the actual usability challenges faced by older Australians every day.

We’ve identified that there’s a significant gap between industry’s belief that products are user-friendly for older consumers and the actual usability challenges faced by older Australians every day.

To celebrate five productive years of the Global Centre for Modern Ageing®, CEO Julianne Parkinson shares her reflections with Inside Ageing, on the organisation’s most exciting, impactful ageing-focused projects to date. She also discusses what it means to age well in the context of shifting demographics, changing societal values, attitudes and expectations.

The GCMA welcomes the Intergenerational Report that explores Australia’s future. What we highlight from the nation’s debate is the active role older Australians can further play in meeting the nation’s challenges as we strive for greater prosperity for all.

GCMA CEO Julianne Parkinson was privileged to listen, learn and share feedback and suggestions relating to Ageing Well with a host of impressive leaders who are working collaboratively to shape the evolving Hong Kong Gerontechnology ecosystem.

The GCMA conducted a Virtual Masterclass titled ‘Designing for All Ages: Creating Products for Every Age and Ability’ at the Ageing Asia World Ageing Festival.

Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

Julianne Parkinson, founding CEO of South Australia’s Global Centre for Modern Ageing® has been named among APAC’s leading changemakers in ageing, receiving the prestigious Ageing Asia Global Ageing Influencer Award 2023.

If you're aged over 65 years old, and are willing to share your experience using a fitness or activity tracker to monitor your health and wellbeing, the University of Melbourne's School of Computing and Information Systems would love to hear from you!

The Global Centre for Modern Ageing® is proud to champion a new service, committed to transformational outcomes for older people. StepUp for Ageing Research connects volunteers aged 18+ with tailored opportunities to contribute to ageing and dementia-focused research projects.

The February 2023 edition of Connect explores the emergence of the ‘Five Generation Workforce’, sharing valuable advice for leaders seeking to cultivate harmonious, high performing intergenerational teams, where employees of all ages are supported to thrive. Learn about how the GCMA’s globally accredited LifeLab® and Living Laboratories more broadly create value and spur innovation.

GCMA’s Living Lab, or LifeLab®, is a research and innovation platform that supports the development of products, services, and technologies by involving older users in the co-creation process. But what are Living Labs, and how does best practice support innovation, minimise market risk and support the wellbeing of older Australians?