LifeLab -World Class Living Lab
LifeLab plays a key role in accelerating the process of bringing to market products and services, targeted to the needs of older people.
LifeLab brings together older people, businesses, organisations and researchers to co-design and validate products, services and experiences, that will better serve the lives of ageing people in Australia and around the world. LifeLab accelerates its clients’ product development by providing high quality user-centred co-design and research services. This process ensures real-life market demand and users’ insights are incorporated into the product development process.
To do so, LifeLab offers different kinds of living lab services to companies. In each project, older end users are an essential part of the process. LifeLab projects can be conducted at all stages of the product development cycle.
LifeLab partners with companies to ensure user input and validation during the product or service design process. LifeLab provides proven mixed methods to best suit the clients’ needs, adapted to the needs of the project. For instance, at the beginning of the process contextual inquiry may add value, whereas towards the end, validating solutions in real life trials may facilitate market entry. LifeLab offers ethnographic studies in real life settings to ensure the product design best reflects user behaviour and meets their needs.
LifeLab has access to a broad community base and can tailor groups of co-designers to meet the requirements of companies targeting particular segments of the market.
LifeLab has a leading innovation and validation facility at Tonsley. The LifeLab @ Tonsley is designed to accommodate a number of simulated environments and incorporates sophisticated video and audio data recording systems to capture user interactions. The space can be configured to simulate multiple domestic and office environments, and features a fully functional kitchen with operational gas and electric appliances. LifeLab @ Tonsley is designed to capture and analyse user behaviour in relation to emerging product and services in the modern ageing industry sector. The LifeLab @ Tonsley is also a flexible space that can be configured for multiple purposes to incorporate training, teaching and seminars, a Board Room, a social event, product launch or display space.
LifeLab offers a diverse suite of services to businesses and broader networks, including:
Management of LifeLab engagement processes to drive product and service design outcomes;
A flexible approach to validate product and service design;
Methodological expertise for co-design and co-creation, user research, user interaction and real life studies Data analysis and report writing
In its work, LifeLab maintains the highest quality: being open, respectful, and adhering to high standards of ethics, privacy and secure data storage.
Target market segments include food, packaging, assistive devices, technology, active living, tourism, media, manufacturing, education and lifelong learning.
LifeLab is a wholly owned division of the GCMA.