Where Modern Ageing® meets Design Thinking.
We empower organisations and entrepreneurs to design, develop and deliver better products, services and solutions, that meet the changing needs of the world’s growing older community.
It’s not enough to live longer.
We need to live better.
At the Global Centre for Modern Ageing®, we produce world-leading research outcomes and provide expert advisory services to accelerate innovation in the Ageing Well economy, and improve the lives of older adults around the globe.
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Evidence-Based Insights
We breathe life into research and market data, unlocking the value of older adults’ lived experience through our engaging, authentic co-design program.
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Validating Market Fit
We gather and synthesize direct, relevant feedback throughout the design and testing process, assisting product developers to validate end users’ needs and deliver fit-for-purpose solutions.
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Advancing Older Adults' Standards of Living
We generate public benefit research, facilitate global knowledge sharing, and spark collaborations that drive innovation in the Ageing domain.
Learn what the Global Centre for Modern Ageing® can do for you.
Co-Design
Unlock the immense value of older adults’ lived experience.
Research
Capture evidence and insights from around the globe.
User Testing
Validate usability, strengthen uptake and bolster market confidence.
Market Development
Connect with key members of the Modern Ageing® ecosystem.
Our Globally Accredited LifeLab®
Located in the heart of Australia’s most awarded Innovation District at Tonsley, South Australia, GCMA’s flagship LifeLab® offers a flexible and multifunctional studio to research, develop, test and evaluate Ageing Well solutions in a simulated ‘real world’ environment.
We enable organisations, both large and small, to innovate useable, scalable solutions for older adults.
Latest News
As Featured By
Our diverse, dynamic community of older co-designers effect and inspire positive change, working alongside Government, businesses and other organisations to create better solutions for older people.
Share with us what matters to you, and how products and services can better meet your needs and preferences.
Join our Modern Ageing®
Movement!
The Global Centre for Modern Ageing®
is proudly independent, and research partner agnostic.
We collaborate with universities in Australia and around the globe to deliver impactful, future-focused ageing research.
Our Partners
We honour and acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians, and traditional owners of Country.
We recognise their unique cultural and spiritual relationships to the land and waters, and pay respect to their Elders past, present and emerging, for they hold the memories, traditions, cultures and hopes of Aboriginal and Torres Strait Islander peoples across the nation.
Questions?
We’re here to help.
Ask about our services, primary research, co-design opportunities or anything else via this form. You can also email us at info@gcma.net.au