What We’re Doing

Learn how the Global Centre for Modern Ageing® applies innovative design thinking to the opportunities of ageing and longevity through our client case studies, research publications and day-to-day work.

We are privileged to work alongside industry leaders on innovative ageing-focused research projects, and respect the ‘Commercial in Confidence’ nature of these engagements.

Each of our case studies has been shared with our clients’ express consent.

 

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Feature in Women’s Agenda: With so many of us choosing to “unretire” there’s a huge opportunity for Australian business

The trend of ‘unretirement’ is just beginning to transform the Australian workforce. In this article for Women’s Agenda, Global Centre for Modern Ageing® CEO Julianne Parkinson breaks down what’s driving this phenomenon, and explains how businesses can harness the immense value, experience and adaptability of older workers.

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Feature in The Senior SA: Modern Ageing® a booming business

Julianne Parkinson, CEO of the Global Centre for Modern Ageing® sits down with The Senior (SA) newspaper to discuss how increasing longevity is creating new pathways and opportunities for healthy, dignified and independent ageing. She also discusses the emerging category of AgeTech®, and how it can enable older adults' aspirations to age at home.

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Julianne Parkinson for Dynamic Business: Unlocking opportunities in the longevity economy.

Population ageing presents an exciting opportunity for businesses seeking to tap into the ‘Longevity Economy’, which describes the immense economic potential of older consumers across various domains including finance, health, construction, transport, leisure and more. In this column for Dynamic Business, Global Centre for Modern Ageing® Chief Executive Julianne Parkinson outlines how Australian businesses can support and benefit from this lucrative and growing market.

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Inside Ageing: GCMA’s Julianne Parkinson advocates for Modern Ageing and housing policy transformation

Global Centre for Modern Ageing® CEO Julianne Parkinson took the stage at the recent National Retirement Living Summit on 23 June to raise a pressing issue—how housing policies can be transformed to enhance well-being in later life. Highlighting the GCMA’s contributions to global research on ageing in place, she emphasised the pivotal role of housing in shaping policies for older adults.

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Aged Health Magazine: Lessons in Modern Ageing®

Global Centre for Modern Ageing® CEO Julianne Parkinson shares ‘Lessons in Modern Ageing®’ with Charlotte Newton of Aged Health Magazine (May 2023), discussing the preference of older Australians to age in their own homes, and how emerging technologies will enable new, blended models of care delivery to improve both quality of care, and quality of life for older adults.

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Read our February 2023 Newsletter

The February 2023 edition of Connect explores the emergence of the ‘Five Generation Workforce’, sharing valuable advice for leaders seeking to cultivate harmonious, high performing intergenerational teams, where employees of all ages are supported to thrive. Learn about how the GCMA’s globally accredited LifeLab® and Living Laboratories more broadly create value and spur innovation.

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Innovative Ageing: The value of Living Labs

GCMA’s Living Lab, or LifeLab®, is a research and innovation platform that supports the development of products, services, and technologies by involving older users in the co-creation process. But what are Living Labs, and how does best practice support innovation, minimise market risk and support the wellbeing of older Australians?

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Resolutions for Ageing Well

Ageing well is a shared aspiration of many, and can inspire resolutions for healthier, happier, and more active living in 2023 and beyond. Read our eight resolutions for longevity, inspired by the Blue Zones -five regions around the world where older adults live the longest, and healthiest lives.

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